Gibson Guitar Corporation

Gibson Guitar Corporation
Type Private
Industry Musical instruments
Founded October 11, 1902 [1]
Founder(s) Orville Gibson
Headquarters Nashville, Tennessee, USA
Area served Global
Key people Orville Gibson, Ted McCarty, Les Paul, Seth Lover
Subsidiaries Aeolian, Baldwin, Chickering, Electar, Epiphone, Garrison, Gibson Amphitheatre, Hamilton, Kramer, Maestro, MaGIC, Slingerland, Steinberger, Tobias, Valley Arts Guitar, Wurlitzer
Website

Gibson.com

Gibson Dusk Tiger

The Gibson Guitar Corporation, of Nashville, Tennessee, USA, is a manufacturer of acoustic and electric guitars. Gibson also owns and makes guitars under such brands as Epiphone, Kramer, Valley Arts, Tobias, Steinberger, and Kalamazoo. In addition to guitars, the company makes pianos through its Baldwin unit, Slingerland drums, as well as many accessory items. Company founder Orville Gibson made mandolins in Kalamazoo, Michigan, in the late 1890s. He invented archtop guitars by using the same type of carved, arched tops found on violins. By the 1930s, the company was also making flattop acoustic guitars, as well as one of the first commercially available hollow-body electric guitars, which were used and popularized by Charlie Christian. In the early 1950s, Gibson introduced its first solid-body electric guitar and its most popular guitar to date—the Les Paul. After being bought by the Norlin corporation in the late 1960s Gibson's quality and fortunes took a steep decline until early 1986, when the company was rescued by its present owners. Gibson Guitar is a privately held corporation (company stock is not publicly traded on a stock exchange), owned by chief executive officer Henry Juszkiewicz and president David H. (Dave) Berryman.

Gibson has had a double digit growth rate since the acquisition in 1986, growing sales revenues and market share. It is now the number one company in the electric guitar market, and continues to expand both market share and revenues. It is one of a handful of musical instrument companies that has invested in a proprietary global distribution system selling directly to dealers in most major countries.

Gibson is the largest manufacturer of Guitars in the United States.

Contents

History

Orville Gibson (born 1856, Chateaugay, New York) started making mandolins in Kalamazoo, Michigan, United States. The mandolins were distinctive in that they featured a carved, arched solid wood top and back and bent wood sides. Prior to this, mandolins had a flat solid wood top and a bowl-like back (similar to a lute) made of These bowl-back mandolins were very fragile and unstable. Disdainful of the shape, Orville Gibson characterized them as "potato bugs". Gibson's innovation made a distinctive, darker-sounding mandolin that was easier to manufacture in large numbers. Orville Gibson's mandolin design, with its single-pieced carved sides and a single-pieced neck, was patented in 1898; it would be the only innovation he patented. Orville Gibson died in 1918 of endocarditis (inflammation of the inside lining of the heart chambers and valves).[2]

1902–1950

Orville Gibson began to sell his unique instruments in 1894 out of a one room work shop in Kalamazoo Michigan. In 1902 Gibson Mandolin-Guitar Mfg. Co, Ltd. was incorporated to market the instruments. Initially, the company produced only Orville Gibson's original designs. Aware of changing trends, the company hired designer Lloyd Loar in 1919 to create newer instruments. [3]

During the 1920s Gibson was responsible for many innovations in banjo*, guitar and mandolin design. In 1922, the Gibson F5 mandolin model was introduced. That particular model later became known as the ultimate bluegrass mandolin. Gibson soon became the leading manufacturer of archtop guitars, particularly the L-5 model, also a Loar design. Loar left the company in 1924.[4]

In the 1930s, Gibson began exploring the concept of an electric guitar. In 1936 they introduced their first "Electric Spanish" model, the ES-150. Other companies were producing electric guitars but the Gibson is generally recognized as the first commercially successful electric guitar. Other instruments were also "electrified"; such as steel guitars, banjos and mandolins.

During World War II, instrument manufacturing basically stopped at Gibson due to shortages of wood and metal. Only a few instruments were made with whatever parts were at hand. Gibson did war production instead, making wood parts for various military needs. Such shortages continued for a few years after the war and the only notable change occurred in 1946 when the Gibson name on the instrument headstock changed from a cursive script to the block style used to this day. This is seen at the head of the information block at top.

In 1944 Gibson was purchased by Chicago Musical Instruments, which took over marketing and sales of Gibson products while allowing the Kalamazoo factory to operate largely independently.

The ES-175 was introduced in 1949. The model has seen some variations over the years but it is still in production.

1996 Gibson Les Paul Studio Limited Edition Gem Series Topaz

Gibson and Ted McCarty

In 1948, Gibson hired music industry veteran, Ted McCarty. He was promoted to company president in 1950. During his tenure (1950–1966), Gibson greatly expanded and diversified its line of instruments. The first notable addition was the "Les Paul" guitar. McCarty was well aware of the strong sales of the Fender Telecaster. In 1950, Gibson decided to make a solid-body guitar of its own according to its own design philosophy . This, despite the fact many other guitar manufacturers were contemptuous of the concept of a solid-body guitar. Designed by the guitarist Les Paul, the first solid body guitar, called the "Les Paul", was released in 1952. The "Les Paul" was offered in several models, including the Custom, the Standard, the Special and the Junior.[5]

In the mid-50s, the Thinline series was produced. Many guitarists did not like the bulk of a full size archtop and wanted a thinner guitar. The first to be produced was the Byrdland. The first Byrdlands were slim, custom built, L-5 models for guitarists Billy Byrd and Hank Garland. Later, a shorter neck was added. Other guitarists who tried Gibson samples liked the idea and the model went into production. Other models such as the ES-350T and the ES-225T were introduced as less costly alternatives.[6]

In 1958, Gibson introduced the ES-335T model. Similar in size to the hollow-body Thinlines, the ES-335 family had a solid center giving the string tone a longer sustain.

In the late 50s, McCarty was aware the Gibson was perceived as a "conservative" company, generally making traditionally shaped instruments. He decided to change that. In 1958, Gibson produced two new designs; the eccentrically-shaped Explorer and Flying V. Surprisingly, these "modernistic" guitars did not sell initially. It was only in the late 60s and early 70s when the two guitars were reintroduced to the market that they sold very well. The Firebird, in the early 60s, was a reprise of the modernistic idea; though less extreme.

In the 1950s, Gibson also produced the Tune-o-matic bridge system and its version of the humbucking pickup.

In 1961 the body design of the "Les Paul" was changed, due to the demand for a double-cutaway body design.[7] Les Paul did not care for the new body style and let his endorsement lapse, and the new body design then became known as the SG (for "solid guitar"). The "Les Paul" returned to the Gibson catalogue in 1968 due to the influence of players such as Keith Richards, Eric Clapton, Jeff Beck, and Peter Green. Both the "bombs" "Les Paul" and the SG later became very popular with Southern Rock, hard rock and heavy metal guitarists; Gary Rossington of Lynyrd Skynyrd, Jimmy Page of Led Zeppelin, Jeff Beck with the Jeff Beck Group and solo in the 1970s, the twin-lead line-up of Scott Gorham and Brian Robertson of Thin Lizzy, Duane Allman, Slash of Guns N' Roses and Velvet Revolver and Ace Frehley of Kiss are known for their preference for a Les Paul. Pete Townshend of The Who, Angus Young of AC/DC, Frank Zappa of Mothers of Invention, Adrian Smith of Iron Maiden, Robby Krieger of The Doors, Tony Iommi of Black Sabbath, Gary Rossington of Lynyrd Skynyrd known also for his SG in Free Bird and Joe Solo are some of the better-known SG players.

The 70s to today

In 1969 Gibson parent Chicago Musical Instruments was taken over by a South American brewing conglomerate, E.C.L., which changed its name to Norlin Inc. (for ECL president Norton Stevens and CMI president Maurice Berlin). This began an era widely perceived as being characterized by corporate mismanagement and decreasing product quality similar to Fender's period under CBS ownership.

Between 1974 and 1984 production of Gibson guitars was shifted from Kalamazoo to Nashville, Tennessee. Early Nashville-built guitars suffered from both inexperienced workers, and climate-control problems in the humid South. The Kalamazoo plant was kept going for a few years as a custom-instrument shop, but was closed in 1984.[8] The Gibson Guitar Corp. was within three months of going out of business before it was bought by Henry E. Juszkiewicz, David H. Berryman, and Gary A. Zebrowski in January 1986.[9] The survival and success of Gibson today is largely attributed to this change in ownership. Currently, Juszkiewicz stands as CEO and Berryman as president of the company. More recently new production plants have been opened, such as Memphis, Tennessee as well as Bozeman, Montana. The Memphis facility is used for semi-hollow and custom shop instruments, while the Bozeman facility is dedicated to acoustic instruments.

In 1994, Gibson CEO Henry Juszkiewicz asked an executive at Gibson to search out an organization that was working towards an environmentally conscious and sustainable wood supply. That executive found the Rainforest Alliances Smart Wood program. After months of discussions with little result Henry flew to New York to attend the Rainforest Alliance’s annual gala. He offered to subsidized the program to start certifying wood for Gibson and went on to join the Board for the organization and promote broadly intelligent use of natural resources. Today Gibson has supported many conservation organizations actively like Green Peace, Environmental Defense, and a variety of others. Juszkiewicz believes strongly that industry should show leadership in their use of natural resources.

Four years later (1998), Gibson had revealed the fruits of those relationships with the Les Paul SmartWood Exotics[10]. The new line consisted of six guitars featuring tops fashioned from unusual, "smartly" harvested tropical woods. Each guitar listed for $1299 new, and in the spirit of philanthropy, Gibson donated a portion of the profits from the SmartWood guitar sales to the Rainforest Alliance.

Gibson in general has been very active in supporting numerous non-profit organizations, eventually founding the Gibson Foundation.

Juszkiewicz and Gibson also helped to found Music Rising, a non-profit devoted to helping in the recovery of the devastating flood in New Orleans, with music producer Bob Ezrin and Edge from U2.

Since 2007 the Gibson Guitar Corporation has teamed up with Music Saves Lives and donated several guitars to be designed by various artists (Mike Onclay, Ryan Seaman, Cory Burke, Josh Kenyon, Colby Nichols, Andrew Holder, Sara Antoinette Martin), signed by bands (Bad Religion, Pennywise, Coheed and Cambria, Reel Big Fish, NoFx, Bouncing Souls, Thrice, Katy Perry, Meg and Dia, Jack's Mannequin) and then auctioned off to support the non-profit.

In mid 2009 Gibson did reduce its work force to adjust for a decline in guitar industry sales in the United States. [11],

Gibson continued to gain market share during 2009 <MI Sales Trk> and started calling people back in early 2010.

In the Movies

A company that studies product placement called MoviePlacement.com reports that Gibson Guitars have been seen in many feature films including Black Snake Moan, Yes Man, Crazy Heart, Tenacious D: The Pick of Destiny, Dan in Real Life, I Love You Man, School of Rock, and Hannah Montana The Movie.

Recent Gibson Innovation

Gibson has spent millions of dollars in Research and Development, starting in the 1980's, pursuing improvements in the state of the instrument. Gibson developed an Ethernet protocol called "maGic" in partnership with 3COM and resulted in an instrument called the "Digital Guitar". This was the first Gibson effort to introduce high technology into an instrument.

Gibson has released a series of new technology models of which the Dusk Tiger was the latest new concept release in December of 2010. Gibson continues to innovate in design and product features incorporating some of the most recent technology advances, including the use of German made Plek machines to significantly improve the performance of instruments.

Today, one model of Gibson guitars (Robot Guitar) can tune itself in less than 10 seconds using robotic technology developed by Gibson and Tronical GmbH.[12][13]. Gibson had worked with a company that pioneered self tuning - Transperfomance (Colorado)but introduced the Tronical version which was simpler, faster and less intrusive.

They continue to manufacture the classic designs including the Les Paul, the SG and the ES-335.

Part of Gibson is the world's largest custom shop that manufactures historically accurate reproductions, artist-designed models and very limited run hand-crafted instruments.

In January 2010, Gibson released the Keb' Mo' Bluesmaster acoustic-electric guitar in honor of the 3-time Grammy winner.[14]

Subsidiary companies

A Gibson Invader. The Invader was manufactured during the 1980's and is now discontinued.

Many other instrument manufacturers are owned by Gibson including Kramer, Steinberger, Tobias and Valley Arts Guitar.[15] It is now a brand used by Gibson-Baldwin Musical Education, which sells various student guitars under different brand names. In 2007, Gibson purchased Canadian guitar manufacturer Garrison Guitars;[16] as of 2009, the acoustic guitars from the Gibson Songmaker Series are manufactured in the old Garrison plant in St. John's, Newfoundland.[17]

Unauthorized copies

On multiple occasions, Gibson has sought legal action against other guitar manufacturers who implement similar body styles in their designs. The first such action was against Hoshino/Elger (Ibanez), which had fabricated near-identical (in looks) copies of the Les Paul. This 1977 lawsuit was not over Ibanez's copy of the Les Paul's body shape, but instead for their use of Gibson's 'open book' headstock shape (even though Ibanez had redesigned their headstock to be a near-identical copy of a Guild headstock in 1976).

In 2000, Gibson took the Fernandes [18] guitar company to the Tokyo High Court for allegedly copying Gibson designs. Gibson did not prevail in the case. Gibson also sued PRS Guitars, forcing them to stop making their Singlecut model, which is much less similar to the Les Paul in appearance. The lawsuit against PRS was initially successful. However; in 2005, the United States Court of Appeals for the Sixth Circuit reversed the lower court decision and ordered the dismissal of Gibson's suit against PRS. The decision also immediately vacated the injunction prohibiting the sale and production of PRS’s Singlecut Guitar. Paul Reed Smith Guitars announced that it would immediately resume production of its Singlecut guitars attributed to Ted McCarty.

Guild is another brand that made copies of Gibsons.

Many companies make a model similar to Les Paul. Gibson has been very aggressive in protecting their rights in these instruments which include register trademark in the US and other countries Tokai, Stellar and Myaxe. Illegal forgeries have most recently been manufactured in China and are being sold as authentic fooling many consumers looking for a good deal. These forgeries can generally be identified upon close inspection. The most prominent identifier pertaining to some Chinese Gibson Les Paul forgeries is in the truss rod cover being affixed to the headstock of the forged guitar with three screws whereas an authentic Gibson guitar employs two. However newer copies now have two screw truss rod covers that are harder to spot the key to spotting them is in the angle of the headstock.

Authorized Gibson Designs

On May 10, 1957 Gibson purchased the Epiphone guitar company which at the time was one of their main competitors. The original plan was to continue selling Epiphone's successful upright bass, but soon after Gibson realized they could satisfy requests from music stores by producing Epiphone branded guitars.[19] From the early 1970s the Epiphone brand name has used Epiphone and Gibson designs and has been increasingly used by Gibson for lower priced guitars manufactured in countries other than the United States. Epiphone guitars have been made in the US, Japan, Korea, Indonesia and China. Orville by Gibson was another Gibson authorized brand of guitars that used Gibson designs and were made and sold only in Japan.

Bluegrass

Gibson Showcase, Opry Mills Mall. Nashville, TN

All of Gibson's American made bluegrass instruments (such as the banjo, mandolin and the Dobro) are manufactured at the "Gibson Showcase" at Opry Mills Mall in Nashville; production is overseen by master luthier David Harvey. The factory is open to the public and also houses a store selling the full line of Gibson products.

Gibson serial numbers

In 1977, Gibson standardized the serial number system that is still in use today. An eight digit (or 9 digit after July 2005) number on the back shows the date on which the instrument was produced, where it was produced and its order of production that day (e.g. first instrument stamped that day, second, third, fourth etc.). The serial numbers are deciphered using the following system:

YDDDYRRR[20]

YY is the production year

DDD is the day of the year the guitar was stamped

RRR is the production order/plant designation number

Production order/plant designation numbers numbers are as follows:

001-499 Kalamazoo, Michigan (1975–1984)

500-999 Nashville, Tennessee (1975–1990)

001-299 Bozeman, Montana (after 1989)

300-999 Nashville, Tennessee (after 1990)

For example, the serial number 90992487 means that the instrument was produced on the 99th day of 1992 (Wednesday 8 April) in Nashville, TN and that it was the 487th instrument stamped that day.

In July 2005 Gibson introduced a 9 digit serial number system. The system is largely the same as the 8 digit system used before, however the 6th digit now represents the batch number. The first 5 and last 3 digits remain the same.

An exception is the year 1994, Gibson's Centennial Year: Many 1994 serial numbers start with "94", followed by a 6-digit production number.

Instruments

Electric guitars

Gibson is especially well known for their electric guitars—solidbody models like the Les Paul, the SG, the Flying V, the Explorer and the Firebird; hollowbody models like the ES-175 and the "bomb" ES-335; as well as high-end archtops such as the L-5 and the Citation.

Acoustic guitars

Gibson's acoustic guitars are widely celebrated around the world and used by many professional musicians; among them are the J-200, the J-45, the Hummingbird, the Dove, and the L-00.

Bass guitars

The first Gibson bass guitar, the EB-1, was produced in 1953 in response to the success of the Fender Precision Bass introduced two years earlier. The EB-1 and other early Gibson basses used a shorter scale length of 30.5", as opposed to the Fender standard 34". In 1963 Gibson produced their first 34" model, the Gibson Thunderbird, and have since produced basses in a variety of scale lengths.

Despite being such a revered six-string guitar manufacturer, Gibson has had much success from their line of bass models such the Thunderbird (based on the Firebird), the EB-0 and EB-3 (based on the SG), the Ripper, and the Grabber, both first manufactured in the 1970s.

Artists who use Gibson instruments

Recent criticism and controversy

In recent years, there have been outcries from former employees regarding CEO Juszkiewicz and his management methods,[21]

U.S. Fish and Wildlife Raid

The Nashville-based guitar manufacturer is being investigated for violating the Lacey Act. The Lacey act was amended less than 2 years ago to include wood products. On November 17, 2009 federal authorities seized an unknown quantity of alleged endangered and illegal rare wood purchased by Gibson which was stored at the company's factory. No charges have been made but the investigation is ongoing.[22] Until the investigation has been concluded, Henry E. Juszkiewicz, CEO and Chairman of Gibson Guitar Corporation, has taken a leave of absence as a board member of the Rainforest Alliance. The Rainforest Alliance has issued an official statement on the matter.[23]

However, according to later updates, no arrests have been made. Authorities were unable to confirm whether any items from Gibson's plant were seized.

References

  1. Happy 100th, Gibson Company. Retrieved December 9, 2008.
  2. http://www.siminoff.net/pages/gibson_background.html
  3. http://www2.gibson.com/Products/Electric-Guitars/Les-Paul/Gibson-USA/Dusk-Tiger/Next-Generation.aspx
  4. Wheeler, Tom. American Guitars. HarperCollins. 1992.pp 100-1 ISBN 978-0-06-273154-8
  5. Hembry, Gil;Gibson Guitars: Ted McCarty's Golden Era 1948-1966; GH Books; Austin, TX; 2007. p 74-85.
  6. Duchossoir, Andre. Gibson Electrics:The Classic Years. Hal Leonard Corp. 1998 pp 55-62
  7. Hembry, Gil;Gibson Guitars: Ted McCarty's Golden Era 1948-1966; GH Books; Austin, TX; 2007. p 110.
  8. Several Gibson employees led by plant manager Jim Duerloo established Heritage Guitars in the old factory, building versions of classic Gibson designs
  9. Hembry, Gil;Gibson Guitars: Ted McCarty's Golden Era 1948-1966; GH Books; Austin, TX; 2007. p 306.
  10. Les Paul SmartWood Exotics
  11. http://www.nashvillepost.com/news/2009/3/23/sources_gibson_adds_to_layoff_tally
  12. Reader, Ruth (29 January 2008). "Gibson Guitar Releases New Self-Tuning Guitar". VOA News (Voice of America). http://voanews.com/english/archive/2008-01/2008-01-29-voa39.cfm. Retrieved 2 January 2009. 
  13. Yuri Kageyama (The Associated Press) (December 3, 2007). "World's first robot guitar takes care of the tuning". Seattle Times. http://seattletimes.nwsource.com/html/nationworld/2004051225_guitar04.html. Retrieved 2007-12-04. 
  14. Fretbase, Gibson Releases Keb' Mo' Bluesmaster Acoustic-Electric Guitar
  15. Gibson Family of products
  16. [1]
  17. [2]
  18. http://www.law.northwestern.edu/journals/njtip/v4/n2/5/Port.pdf
  19. Gibson Guitars 100 years of an American Icon, Walter Carter
  20. "Gibson Support - Serial Number Search". http://www.gibson.com/en-us/Support/SerialNumberSearch/. Retrieved May 29, 2010. 
  21. http://www.gearwire.com/gibson-lowestrankedemployer.html
  22. http://www.nashvillepost.com/news/2009/11/17/gibson_guitars_raided_by_fbi
  23. Statement in Response to the United States Fish & Wildlife Service's Investigation of Gibson Guitar Corporation. Rainforest Alliance.

External links